Picture
You've got the whole resume thing behind you, yeah you! The rest of your marketing materials will be easier because of all of the work you've already done.

You will need a generic cover letter that is ready to adapt as needed for each job application.

Depending on your
profession, role, or industry you may need an addendum to your resume and/or a bio. Let's take them one at a time.

COVER LETTER

How can I create a
powerful cover letter that's easily adapted?
Here's a
format I recommend.
Here's how to address your cover letter.

Follow these basic tips on writing your cover letter.

Words to avoid in 2015
BUT do read your job posting carefully and integrate keywords from it (subtly and naturally!) into your cover letter.

ADDENDUM

What's an addendum and how do I know if I need one?

You may or may not need an addendum. An addendum is a page or two that expands on your resume. You can submit it with your resume or at another time or occasion.
An addendum does not have the same format as a resume. It's a list of extra items a prospective employer needs to know but, if included, would make your resume too lengthy.

Format your addendum to the subject matter.  As with your resume, balance comprehensiveness with brevity. Maximize clarity and white space.

View an example of an addendum.

You would not typically send an addendum with your resume when applying for a job. It won't get the attention it deserves. I've found that you can create the most impact from an addendum is by either sending with your portfolio to an internal recruiter for distribution to interviewers or referring to it in your interviews. If, for some reason, your addendum is not seen by interviewers, it makes a great attachment to your post-interview thank you notes.


You should consider creating an addendum when: 
  • You have extensive experience in a certain skill or type of work.
  • Even though you are new to a role, you have skills and/or experience relevant to the new role.
  • You have diversity in your work experience.
  • You work in a profession where a list of your work product is expected.

Here are some examples:
Role: Writer
List of published works

Role: Psychologist
List of courses attended

Role: Artist/Photographer
List of showings or works

Role: Project Manager
Brief listing of projects led (budget, goal, result)


Role: Training Facilitator or Instructional Designer
List of topics taught or curriculum developed

Role: IT
List of systems and applications with level of mastery


BIO

Do I need a biography?  What does a bio look like?
You'll need a very brief bio for profiles on sites such as LinkedIn, Levo and about.me. You'll also need one if you publish works or for speaking engagements.

Before you write your bio, think about who you are, about factoids that might help your audience relate to you, and the tone you want to adapt. While it's important to state your credentials, give the reader a peek into what drives you.

A social media bio should reflect your personality and may look like this one:
     Hi! I'm a former CPA, author, and employee performance consultant who has left
     corporate America to focus on helping someone you love find a job fast. I've never met
     an infographic, haiku, or mindmap I didn't love. If I'm not with the kids or grandkids
     or working online, you can usually find me walking on the beach.


Many professionals and senior executives use a bio as a occasional substitute for a resume. It should be part of any professional portfolio. Tip: Ask someone else to write the first draft as it may be difficult to write glowingly about yourself in the third person. Here's an example of a professional bio:

Jane Arthur

Jane Arthur, senior employee performance consultant with RTRN, a financial services firm, has helped numerous businesses and teams around the world develop their employees and implement and achieve their business objectives. 

She has designed curriculum and led learning projects in every training medium including: classroom, webinars, link-accessed narrated slide shows, web-based interactive training, and one-minute clickable tips.

Her ideas for capturing virtual audiences, tracking training effectiveness, and developing business processes to achieve learning outcomes have been published in online learning publications and have led to measurable results for internal and external corporate clients. 

She is the former Training Manager of North American Operations for ASMCO, a global outplacement firm. Her business acumen is a result of fifteen years of experience as the CPA/owner of both public accounting and business consulting firms and her success in developing an award-winning team as Managing Consultant of the ASMCO Burlington office – the most profitable in company history at that time. 

She is the mother of four and a longtime business leader who is widely published, the author of two books, and a sought-after speaker on every aspect of communication, change management, leadership, business and financial management, and career transition. Ms. Arthur has served on numerous educational, professional, and charitable boards. She has received awards for her leadership, creativity, and performance and for her achievements on behalf of charitable and business organizations.

How do I write a bio for Twitter? 
Here's how to write a bio for Twitter.


 


Comments


Your comment will be posted after it is approved.


Leave a Reply