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You thought all you had to do was apply online, attach your resume, and hit send.  Right?  How is that working for you? 

If this is the perfect job for you, you can increase your chances to make it yours by about, oh, 500%!

I'm going to recommend that you complete a number of tasks, some of which may not be seem directly related, but it's the sum of the parts that brings "the magic".

Note: If this is not an online job posting the list still is applicable and will have an even greater impact!


Avoid skipping any one action because you never, ever, know which action will be the one that "cinches the deal".  It's rarely the one you think it will be. If it were, you would already have your brand new job.

1.  Customize your generic cover letter for this job posting.
  Hint:  match skills you
       tout to the job posting.

2.  Find someone who knows someone in the company and ask for an introduction
       and c
onnect on LinkedIn with the hiring manager, recruiter, and current employee.

       A good place to start is with your Board of Advisors.


3.  Ask the current employee to "check you out" and "hand deliver" your resume, i.e.
       email it to HR on your behalf along with your customized cover letter. 

      
Note:  Many companies have a policy of putting any viable application submitted
                   by a current employee at the "top of the stack".
  Most will do a phone
                   interview at the minimum.

      
(You did create an online presence worth checking out, right? 
       If not, click the button below)

4.   If you cannot find a current employee, research and contact the recruiter directly.

5.   Follow (and "like") the prospective employer on Twitter, Facebook, and LinkedIn.

6.  Locate current employees in the role on LinkedIn, review their background, and
       note any commonalities that might help you in the application process.

       Does this employer tend to hire people with consulting firm backgrounds?
       Graduates of a certain university?  (Much more common than you might think!)
       If so, and you share these commonalities, find a way to use this in your application).


7.  AFTER your application has been submitted directly to the recruiter, complete
       the online job application as instructed in the job posting.

       The reason you submit your application via the job posting is that typically HR
       needs for you to do this to comply with company policy. 

        The reason you submit your application after the employee or recruiter submits
        your application is because, if you do so beforehand, the employee could lose an
        employee referral bonus or the recruiter could lose the commission.


The next three tasks are to ensure that, should this application not end in an offer, you are positioned to keep moving forward. 


8.   Set up search agents to learn about similar job postings from this company.

9.   Set up search agents with this job title in similar companies and with Indeed
        and other job posting sites you use.

10. Add this employer to the list of employers you are tracking on Glassdoor to learn
        about how they typically interview, salary ranges, etc.


11. And one more!  Add the job application info to your Application Summary


That's it.  Not so bad.  It took some effort and time.  BUT if your effort and time don't pay off on this application, they will on the next.


Take a break.  You deserve it.  You just showed everyone how to apply for a job.

Stop and think about this: your competitors aren't doing any of this. They threw a resume out into Jobland and they're sitting on the couch watching the game.  And they'll be doing the same thing a month from now while you're preparing for your final interview.

 


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